#110 - Jay Heinrichs | Mastering the Art of Persuasion w/ NYT Bestseller

#110 - Jay Heinrichs | Mastering the Art of Persuasion w/ NYT Bestseller

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Jay is the author of the New York Times bestseller, Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion. The book has been published in 12 languages and three editions. The leading modern work on rhetoric, it is one of the top ten books assigned at Harvard.

His latest book is How to Argue with a Cat: A Human's Guide to Persuasion.

While it’s hard, persuading a cat is possible. And after that, persuading humans becomes a breeze, ... Maggiori informazioni

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